Franchise
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Chai Waale has achieved an exceptional feat in the mid-range tea café QSR franchise sector by setting up more than 55 outlets in Chennai, India, including 37 company-owned and company-operated stores. Chai Waale has effectively maintained a strong and enduring presence in its base city, with immense love and appreciation from a huge number of customers. With this firm foothold in the base city, a rare feat in the chai QSR industry, Chai Waale is now embarking upon a major global expansion drive, with our initial goal being 1500 outlets all across the world, with a realistic timeline in mind.
ABOUT CHAI WAALE
Chai Waale is a fast-growing QSR chain headquartered in Chennai, India since 2018 with a fourth-generation promoter at its helm.
We have more than 55 stores all across Chennai, India and multiple stores in the pipeline, and we are poised for massive growth both in store count and menu size with our initial goal being 1500 outlets globally.
Benefits of the Chai QSR Business
Brief Industry Overview:
Why must you invest in franchise of a well-structured and organized QSR CHAI CHAIN:
The Quick Service Restaurant (QSR) industry, particularly the well-structured and organized chai QSR industry, has been witnessing an exponentially growing trend due to several compelling advantages. Firstly, the minimal initial investment in the franchise business of tea QSRs which is complemented by nearly zero daily wastage which makes it an accessible option for aspiring entrepreneurs. Moreover, chai establishments have proven to be a sustainable venture, ensuring a steady presence in the market. What sets it apart is the absence of age limitations, allowing individuals of all ages to enter the business. Furthermore, its simplicity in operations, requiring no specific educational qualifications or specialized skills, makes it an attractive prospect for those looking to run their own Franchises of QSR.
- A well-established and structured chain brand attracts a larger audience
- Achieving customer satisfaction with a branded QSR is straightforward
- Well-trained staff by the brand contributes to the organization and efficiency of a business
- Continuously curating recipes to ensure the brand's relevance with an ever-evolving menu that adapts to market trends and cultural shifts
- The constant supply of high-quality raw materials at economical prices even during challenging circumstances, significantly influences the return on investment (ROI)
- An established brand garners trust and fosters customer loyalty.
- Evolving and well-curated Standard Operating Procedures (SOPs) by well-established brands ensure seamless and consistent operations throughout all outlets
- A consistently hygienic environment and food quality at all times
Structured industries get the first opportunity to acquire new-age machinery, technology, and raw materials which can also be sourced from across the globe facilitating the development of new recipes, thereby improving the ROI in the long term.
- Recession-proof & long-lasting business model
- 24/7 365 days revenue potential - consumed by people from all age groups & all sectors of life
- Negligible seasonality - 12-month business
- Tea is a staple beverage in most countries, ranking as the second most consumed drink after water. It upholds a well-established concept in the realm of beverage consumption.
- Is relevant in all communities and economic climates
- Business does not change or become obsolete with technology upgrades, instead well-structured and organized chai QSRs embrace technology and adopt AI to enhance the business.
- Has almost nil perishable inventory requirements
- Despite tea being consumed over the last millennium (one thousand year) across the globe and being the second most beverage drink after water, the well-structured and organized tea cafe industry is still in its nascent stage and is pegged for exponential growth
- Statistical data reveals that, for every cup of coffee sold, 30 cups of tea are consumed, making it the second most popular beverage globally, after water. This increasing preference for tea consumption is a key driver behind the growth and success of structured and organized tea cafe chains
- With a diverse population of over 1.4 billion, Indian entrepreneurs are tapping into a lucrative F&B market including well-structured & organized tea QSRs that are poised to reach $68 billion by 2030, as projected by Press, and the same trend is noticed worldwide.
- Shortly, the FSSAI regulations are poised to strengthen and be enforced with a greater commitment to public well-being, rendering it increasingly unfeasible for unorganized players in the market to sustain their operations. Consequently, there is a projected favorable shift in the business landscape toward the branded and well-structured organized chai QSR market.
- Investments in the hotel industry are on a notable upswing, attracting both corporates &individuals from diverse sectors who are eager to explore opportunities in the hotel and food & beverage (F&B) businesses. This trend is not limited to any specific region and is being observed globally, as reported by various press sources
It’s a proven business segment with absolutely negligible business risk with high success rate
- Chai and its associated offerings enjoy widespread recognition within the market, in stark contrast to new-gen fast food items. They represent a straightforward and familiar choice for discerning consumers, without much advertising
- Chai QSRs cater to regular tea drinkers who want to have a nice hot cup of tea with finger-licking snacks- serving a varied menu of beverages and snacks- where there is something for all age groups from tea, coffee, milkshakes to sandwiches, momos, and a wide range of other finger foods
- Tea with a history spanning over a millennium (one thousand years) maintains a strong presence across diverse populations and regions, enjoying sustained demand while remaining affordable and beloved across generations. This sets it apart from many newer high-priced, luxury-focused food and beverage options that are still working to establish a foothold (The market is shallow and insufficiently penetrated, is projected to reach saturation soon. This saturation encompasses a rise in the customer base, regular consumption, and an expansion in geographical presence).
- Chai presents a secure and profitable opportunity with a revenue potential of 24/7, 365 days consumption, versatile formats, and appeal to a broad & deep customer base
Tea is consumed daily and, being more of a necessity, cannot be equated with foods & drinks consumed infrequently
Health practitioners across the globe have given their endorsement to tea, underlining its positive impact on physical as well as emotional wellbeing. Furthermore, chai holds a cherished place in the daily lives of people across the spectrum, making it an integral part of our culture and routine.
The micro-entrepreneur model allows exponential and sustainable growth. The asset-light model allows quick scalability across various geographies. Low manpower cost with most of the labor being semi-skilled or unskilled, with easy availability across the world.
Benefits of Asset Light:
- Lower Initial Investment: Asset-light businesses typically require less capital for startup, reducing the financial barrier to entry.
- Reduced Operating Costs: With fewer physical assets to maintain, businesses can minimize ongoing operational expenses.
- Enhanced Agility: Asset-light companies can adapt quickly to market changes and opportunities since they are not tied down by heavy infrastructure.
- Increased Profit Margins: Reduced costs and efficient resource allocation can lead to higher profit margins.
- Focus on Innovation: With fewer operational distractions, businesses can prioritize innovation and differentiation.
In summary, an asset-light approach provides flexibility, cost-efficiency, and the ability to focus on core strengths, all of which can contribute to a business's success and growth.
- Young working individuals have higher disposable income and are more hygiene-conscious. This, coupled with strong demand, is driving aggressive capital investment in the domestic Quick Service Restaurant (QSR) industry*
- The domestic Quick Service Restaurant (QSR) sector saw a remarkable revenue resurgence, primarily attributed to changing consumer preferences, advantageous demographics, increased purchasing power, urbanization, and the prevalence of dual-income households. These factors along with user-friendly delivery apps and tech-enabled delivery networks, collectively led to a surge in dining out and a rise in online food orders, consequently boosting the QSR industry, including the tea cafe industry
- Post Covid, a tilt in the behavioral & lifestyle change in pattern towards hygienic chai and beverages along with finger foods prepared with an authentic taste, has worked in Chai Waale's favor
- With growing global economy & particularly Indian economy is unstoppable because of the sheer demographic of a billion people of working age, at this point of time in geo politics India is sweetly positioned, which is bringing considerable foreign investment propelling the economy and thus enhancing the demand further.
- Urbanization has led to a higher population density, resulting in a larger customer base for QSRs. More people living in urban areas mean more potential customers
- Urban areas provide numerous opportunities for business networking and partnerships, which QSRs can leverage for growth and brand recognition
- A well-established and structured chain brand attracts a larger audience
- Achieving customer satisfaction with a branded QSR is straightforward
- Well-trained staff by the brand contributes to the organization and efficiency of a business
- Continuously curating recipes to ensure the brand’s relevance with an ever-evolving menu that adapts to market trends and cultural shifts
- The constant supply of high-quality raw materials at economical prices even during challenging circumstances, significantly influences the return on investment (ROI)
- An established brand garners trust and fosters customer loyalty.
- Evolving and well-curated Standard Operating Procedures (SOPs) by well-established brands ensure seamless and consistent operations throughout all outlets
- A consistently hygienic environment and food quality at all times
Structured industries get the first opportunity to acquire new-age machinery, technology, and raw materials which can also be sourced from across the globe facilitating the development of new recipes, thereby improving the ROI in the long term.
- Recession-proof & long-lasting business model
- 24/7 365 days revenue potential – consumed by people from all age groups & all sectors of life
- Negligible seasonality – 12-month business
- Tea is a staple beverage in most countries, ranking as the second most consumed drink after water. It upholds a well-established concept in the realm of beverage consumption.
- Is relevant in all communities and economic climates
- Business does not change or become obsolete with technology upgrades, instead well-structured and organized chai QSRs embrace technology and adopt AI to enhance the business.
- Has almost nil perishable inventory requirements
- Despite tea being consumed over the last millennium (one thousand year) across the globe and being the second most beverage drink after water, the well-structured and organized tea cafe industry is still in its nascent stage and is pegged for exponential growth
- Statistical data reveals that, for every cup of coffee sold, 30 cups of tea are consumed, making it the second most popular beverage globally, after water. This increasing preference for tea consumption is a key driver behind the growth and success of structured and organized tea cafe chains
- With a diverse population of over 1.4 billion, Indian entrepreneurs are tapping into a lucrative F&B market including well-structured & organized tea QSRs that are poised to reach $68 billion by 2030, as projected by Press, and the same trend is noticed worldwide.
- Shortly, the FSSAI regulations are poised to strengthen and be enforced with a greater commitment to public well-being, rendering it increasingly unfeasible for unorganized players in the market to sustain their operations. Consequently, there is a projected favorable shift in the business landscape toward the branded and well-structured organized chai QSR market.
- Investments in the hotel industry are on a notable upswing, attracting both corporates &individuals from diverse sectors who are eager to explore opportunities in the hotel and food & beverage (F&B) businesses. This trend is not limited to any specific region and is being observed globally, as reported by various press sources
It’s a proven business segment with absolutely negligible business risk with high success rate
- Chai and its associated offerings enjoy widespread recognition within the market, in stark contrast to new-gen fast food items. They represent a straightforward and familiar choice for discerning consumers, without much advertising
- Chai QSRs cater to regular tea drinkers who want to have a nice hot cup of tea with finger-licking snacks- serving a varied menu of beverages and snacks- where there is something for all age groups from tea, coffee, milkshakes to sandwiches, momos, and a wide range of other finger foods
- Tea with a history spanning over a millennium (one thousand years) maintains a strong presence across diverse populations and regions, enjoying sustained demand while remaining affordable and beloved across generations. This sets it apart from many newer high-priced, luxury-focused food and beverage options that are still working to establish a foothold (The market is shallow and insufficiently penetrated, is projected to reach saturation soon. This saturation encompasses a rise in the customer base, regular consumption, and an expansion in geographical presence).
- Chai presents a secure and profitable opportunity with a revenue potential of 24/7, 365 days consumption, versatile formats, and appeal to a broad & deep customer base
Tea is consumed daily and, being more of a necessity, cannot be equated with foods & drinks consumed infrequently
Health practitioners across the globe have given their endorsement to tea, underlining its positive impact on physical as well as emotional wellbeing. Furthermore, chai holds a cherished place in the daily lives of people across the spectrum, making it an integral part of our culture and routine.
The micro-entrepreneur model allows exponential and sustainable growth. The asset-light model allows quick scalability across various geographies. Low manpower cost with most of the labor being semi-skilled or unskilled, with easy availability across the world.
Benefits of Asset Light:
- Lower Initial Investment: Asset-light businesses typically require less capital for startup, reducing the financial barrier to entry.
- Reduced Operating Costs: With fewer physical assets to maintain, businesses can minimize ongoing operational expenses.
- Enhanced Agility: Asset-light companies can adapt quickly to market changes and opportunities since they are not tied down by heavy infrastructure.
- Increased Profit Margins: Reduced costs and efficient resource allocation can lead to higher profit margins.
- Focus on Innovation: With fewer operational distractions, businesses can prioritize innovation and differentiation.
In summary, an asset-light approach provides flexibility, cost-efficiency, and the ability to focus on core strengths, all of which can contribute to a business’s success and growth
- Young working individuals have higher disposable income and are more hygiene-conscious. This, coupled with strong demand, is driving aggressive capital investment in the domestic Quick Service Restaurant (QSR) industry*
- The domestic Quick Service Restaurant (QSR) sector saw a remarkable revenue resurgence, primarily attributed to changing consumer preferences, advantageous demographics, increased purchasing power, urbanization, and the prevalence of dual-income households. These factors along with user-friendly delivery apps and tech-enabled delivery networks, collectively led to a surge in dining out and a rise in online food orders, consequently boosting the QSR industry, including the tea cafe industry
- Post Covid, a tilt in the behavioral & lifestyle change in pattern towards hygienic chai and beverages along with finger foods prepared with an authentic taste, has worked in Chai Waale’s favor
- With growing global economy & particularly Indian economy is unstoppable because of the sheer demographic of a billion people of working age, at this point of time in geo politics India is sweetly positioned, which is bringing considerable foreign investment propelling the economy and thus enhancing the demand further.
- Urbanization has led to a higher population density, resulting in a larger customer base for QSRs. More people living in urban areas mean more potential customers
- Urban areas provide numerous opportunities for business networking and partnerships, which QSRs can leverage for growth and brand recognition
Why must you invest in CHAI WAAle !
The Chai Waale business family has achieved success for an impressive 120 years, enduring challenges even during the pre-independence and license raj era.
in the world of multiple businesses, showcasing extraordinary resilience and adaptability. Our perpetual history has seen us navigate a plethora of business cycles, including two pandemics in 1920 and 2019, multiple recessions, natural disasters, demonetization and force majeure events The survival and success are solely attributed to our core values of honesty, empathy, and reliability.
Our enduring journey serves as a testament to the invaluable lessons gleaned from a century filled with challenges and victories, and our story continues to unfold, with strength and determination. Chai Waale (Estd 2018) is a DPIIT – (Govt of India) RECOGNISED START-UP and approved by the Ministry of Micro, Small and Medium Enterprises (MSME) and ISO (International Organization for Standardization) certified company.
- Chai Waale holds a 50% share in the organized and structured tea Quick Service Restaurant (QSR) market in Chennai.
- Chai Waale has Chennai’s major market share at marquee locations such as Chennai Domestic and International Airport terminals (total 4 outlets), Chennai Central and Tambaram Railway Stations.
This is a rare feat in this segment.
- Operating in highly secure environments such as airports necessitates undergoing thorough security, credibility and background checks. It’s worth noting that the brand, its promoters, and the team’s backgrounds are meticulously scrutinized to uphold the highest levels of integrity and trustworthiness. Chai Waale’s presence in these venues serves as a testament to our credibility, trust, and unwavering commitment.
- Armed with the practical experiences gained and the opportunity to perfect our business model better over the last 5 years, we now embark upon our journey towards our first goal of a larger global vision to be a 1500-outlet-strong brand in a realistic timeline.
Joining the Chai Waale family offers a chance to embark on a journey of success and growth in the thriving Chai QSR market.
- Chai Waale is pioneering the industry with its unique 50-year (fifty year) franchise term, which offers transferability and tradability, marking a first in India. These features are first in India among any franchise industry
There's only a single, one-time franchise fee, with no recurring renewal, tradable, or shifting charges, making it an ideal choice across multiple sectors/ franchise industry.
- A 24/7 365 revenue potential - Tea with a history spanning over a millennium (one thousand year) maintains a strong presence across diverse populations and regions, enjoying sustained demand while remaining affordable and beloved across generations
- Chai presents a secure and profitable opportunity with year-round, 24/7 365 days consumption, versatile formats, and appeal to a broad & deep customer base
- A 24/7 recession-proof business enjoys a stable and unwavering global demand, unaffected by any socio-economic conditions, pandemics, or any other adverse factors anywhere in the world
- Our business model has the potential to outperform index funds, mutual funds, bonds, and many other traditional investment options in terms of “expected” annualized returns
- Chai Waale offers a lucrative investment opportunity with the highest expected earnings-to-investment ratio
- The unique chef-less model maximizes and provides an opportunity for the highest return on investment
- Menu customization is a top priority, supported by extensive research and development efforts, a reliable and affordable supply of premium quality raw materials, and continuously evolving standard operating procedures. This approach has the potential to achieve an impressive 50-60% gross margin
Franchisees are given an option which is rare in franchise industry, to appoint their own construction team for the store, procuring furniture and machinery on their own (following brand guidelines- with reference to brand name, specifications colours and others). Undertaking your own project since inception enables you to evoke strong emotions and fosters a connection between you and your store.
- A promoter hailing from a business family, having 120-year of business legacy across various verticals reducing risks in decision-making
- Promoters invested significant capital, demonstrating long-term commitment in brand
- The promoter is an alumnus of Ivy League institutions and many members-only clubs and many leading social & business associations
- Management team with 20 years of F&B experience
- Each department is led by dedicated industry veterans
- A perfect mix of experienced professionals, enthusiastic young talents, seasoned mentors associated from various industries and advisors bringing a wealth of experience and fresh perspectives
- Warm and approachable management - which is an essential trait necessary to effectively address and resolve any challenges, ultimately leading to a successful business transformation.
- Chai Waale is fortunate to have seasoned equity investors and well-wishers who not only provide financial support but also serve as advisors, offering guidance and insights when necessary
- Successfully navigated the challenges of the (2) pandemic with frequent lockdowns
- Strong infrastructure in place, especially in terms of technology and delivery
- Strategic planning skills
- Comprehensive market research expertise
- Financial management skills (budgeting, accounting, forecasting)
- Effective HR management capabilities
- Ethical & well-established business practices
- Strong networking & connections
- Fast decision-making processes
- Deep understanding of industry trends and market dynamics
- Extensive network of contacts and industry connections
- Avoidance of delays and complexities
- Philanthropic mindset embedded in the top management paves the way for long-lasting success
- Alignment with the company's vision
- Our founder and top management recognize AI's vital role in the current and future business landscape, adapting to evolving technology to ensure success.
- Backed by 120 years of business legacy
- Well-structured and deep rooted in the Franchise business
- Conducting business deals and transactions with transparency
- A well-recognized brand with a larger market footprint, ensuring instant familiarity and a dedicated clientele
- Chai Waale is pioneering the industry with its unique 50-year (fifty year) franchise term, which offers transferability and tradability, marking a first in India in franchise industry. There's only a single, one-time franchise fee, with no recurring renewal, tradable, or shifting charges, making it an ideal choice across multiple sectors in franchise business
- Centralized decision-making eliminates conflicts among partners or directors in business. In our case, single individual, supported by skilled professionals, consultants, mentors and advisors ensures swift, uncomplicated business operations, positively impacting franchisee success.
- The brand's stringent procedural oversight guarantees unwavering quality and adherence to consistent customer delight parameters.
- Comprehensive marketing assistance to boost customer interaction and foot traffic
- Favorable centralized procurement arrangements provide continuous access to high-quality products at competitive rates, even during times of crisis.
This grants us a competitive edge in the global acquisition of raw materials, machinery, and technology when needed.
- Outstanding packaging that ensures food safety and is thoughtfully designed as part of our marketing strategy
- Chai Waale has invested significantly in white-labelling including snacks and other products, sold over the counter to enhance value of the brand. This move aims to advance self-dependency and boost business margins for franchisees
- We offer the first opportunity to acquire new-age machinery, technology, and raw materials for the development of new recipes. Ahead of the times in adopting advanced technologies and new-age machinery that increase efficiency and reduce costs, having a positive impact on the business
Thereby improving the ROI in the long term
- With consumers' health in focus, we use natural ingredients, avoiding synthetic syrups for flavors
- Continuously curating recipes to ensure the brand's relevance with an ever-evolving menu that adapts to market trends and cultural shifts
- Daily food wastage that is almost negligible when compared to other food segments because of excellent menu curation and continuous development & improving SOP
This commitment to serving fresh food distinguishes us from establishments that prepare meals days in advance, storing them for an extended period before serving, ultimately contributing to a delightful customer experience.
With 37 company-owned and company-operated (COCO) stores, we meticulously formulated SOPs, crafted through investments of time, finances, and expertise
Risk Mitigation: Well curated SOPs can minimize risks, helping the business effectively for any unforeseen challenges or emergencies. This contributes to the overall resilience of the business.
Consistency: Carefully tailored SOPs ensure consistency in food preparation, service, store maintenance, preventive equipment maintenance and overall operations. This consistency contributes to a uniform customer experience across different locations and visits.
Cost Control: Systemized SOPs can include guidelines for cost-effective practices in food preparation and inventory management. This helps in controlling costs and maximizing profitability.
Brand Image: Adherence to SOPs contributes to a positive brand image. Customers are more likely to trust a QSR that demonstrates consistency, quality, and operational efficiency.
Well curated SOPs drive customer delight!!
In sum, Chai Waale franchisees attain a robust competitive advantage.
Chai Waale is proud to have been recognised as one of the top 9 chai startups and one of the top 60 start-ups disrupting the F&B Industry market in India as published by Inc42, which is one of the most reputed platforms covering the start-up area.
In addition to the above, we excel due to a unique blend of factors that elevate our franchise to a prime choice. Our strategically positioned outlets in locations such as Chennai airport (4 outlets), world-class malls, government-owned properties, leading educational institutions, railway stations, bustling high streets, and nationally recognized clubs underscore our brand's prominence. With the support of esteemed Chai Waale equity investors and property owners, including government entities, who have entrusted us with their prized properties, which greatly enhance our business's value proposition. Additionally, our diverse equity investors, hailing from various industries including top businessmen, Super star from film industry, chartered accountants, legal experts, company secretaries, digital marketers, and more, enable us to access their invaluable advice whenever necessary. Such an accomplishment is rare in the organized and structured Chai QSR chain.
Operating in highly secure environments such as airports necessitates undergoing thorough security, credibility and background checks. It's worth noting that the brand, its promoters, and the team's backgrounds are meticulously scrutinized to uphold the highest levels of integrity and trustworthiness. Chai Waale's presence in these venues serves as a testament to our credibility, trust, and unwavering commitment.
A notable achievement in the Tea Quick Service Restaurant Chain Sector, boasting 55 outlets within a single city, is a testament to our strong customer loyalty and love for the brand.
The existence of 37 company-owned and company-operated (COCO) stores has strengthened our brand, reduced trial and error risks, and reinforced our well-established Standard Operating Procedures (SOPs). This journey has deepened our understanding of customer satisfaction, human resources, vendor management, and fundamental business principles, allowing us to refine and improve our model. Chai Waale's continuous presence with 37 COCO stores in its home city is a rare accomplishment in the organized Chai QSR chain in India, propelling us toward deliberate yet exponential expansion.
Chai Waale's exceptional 50yr-(fifty-year) franchise model signifies our strong belief in brand’s growth. This pioneering concept in the Indian market ensures franchisees' long-term involvement and a stake in our brand's success. With the potential for exponential growth, it offers continuity across generations and significant experience leverage for expanding multiple franchise units. Hassle-free relocation and tradable options within the country, without additional fees, make it an attractive investment opportunity.
In summary, it's a hassle-free business designed to last for generations.
- Centralized contact information, including a phone number and email address, ensures excellent franchise support and satisfaction
- Centralized supply chain support to facilitate the seamless procurement of all products including packing materials at the most competitive prices, both globally and domestically.
- Complete store setup and pre-opening assistance
- Business planning and operational support for effective strategies
- Legal, banking and other compliance guidance, including assistance with obtaining necessary licenses.
- Support to tie-up with local vendors for perishable goods
- Continuous guidance to franchisees, in procuring all equipment, furniture, and other capital goods at competitive prices to ensure a smooth start to their operations
- Guidance and training support for hiring the right staff
- Provision of billing software, sales analysis, and reporting tools, granting access to sales data, KPIs, and benchmarks for performance tracking and making informed business decisions
- Help in tying up with popular delivery service tie-ups such as Swiggy and Zomato, as well as other local food delivery apps, to broaden your reach
- A complete and evolving standard operating procedure (SOP) for all aspects of the store operations- enabling franchisees to efficiently run their businesses
- Regular comprehensive audits and trainings conducted to ensure great and consistent quality across all area of operations
- Frequent discussions and reviews aimed at pinpointing improvement areas and boosting business profitability
- An exclusive centralized point of contact for customer delight, contributing to an enhanced brand image that directly influences the business of all our franchise outlets
- Guidance on achieving customer delight and maintaining high product quality and operational standards
- Technology support for streamlined processes and enhance efficiency
- Assistance in acquiring new age machinery, technology, and raw materials is offered to enhance the development of new recipes and other operational aspects, ultimately leading to long-term improvements in ROI
- Documented recipes for our ever-evolving menu
- Branding and marketing on Google, online platforms, social media, and with influencers, among other strategies. This approach creates a recognizable and unified brand image for our customer
In a nutshell, we offer 360-degree support
Chai Waale currently operates a network of 55+ outlets, with more locations in the pipeline to cater to our expanding customer base. Our existing outlets are situated in prominent locations, including the Chennai Airport (4 outlets), Chennai Railway Station, Metro Stations, World class Malls, Colleges, Tech Parks, High Street Areas and more.
We're also embarking on an ambitious global expansion with new stores and invites to debut at prestigious venues.
Soon to open in Deira, Dubai.
A rare feat in Tea QSR chain industry.
- Over our enduring 120 years history, we have demonstrated resilience by navigating through different business cycles, including the challenges posed by two pandemics (in 1920 and 2019), demonetization, multiple recessions, natural disasters, and force majeure events, all with successful outcomes
- With 120 years of diverse business experience, we provide profound expertise, a vast network, and a strong focus on customer satisfaction. Our management team, primarily from the QSR industry, brings substantial experience and maintains ethical standards.
- A strong foundation and support system has the potential to provide success in the dream chai business
- The franchisor operates with unwavering dedication and commitment, fuelled by substantial investments from the brand promoters
- With 55 stores, including 37 company-owned outlets in the base city, the brand has gained extensive operational expertise including customer delight. This knowledge now enables the brand to expand through franchising, providing strong support built on its operational prowess
- A robust back-end team with experts in supply chain management, quality audit, customer delight, and general operations
Franchisees receive comprehensive support and guidance for business success
- Site validation for the franchisee's shortlisted locations to ensure they meet the necessary operating requisites.
- Flexibility to choose your own qualified interior designers and contractors while adhering to the brand guidelines.
- Support and guidance for all architectural, design, and layout needs
- Guidance and assistance in acquiring machinery, technology, and furniture and fixtures
Red Hot Premium deals with the option to purchase existing profitable outlets (subject to availability) for prospective franchisees to establish immediate business.
Complete store setup and pre-opening assistance.
Our meticulous approach guarantees a strong foundation for franchisees and the best chances for success in the organized and structured tea QSR market.
“One of the very few vegetarian QSR chains worldwide”
- The finest quality products at affordable prices
- An extensive product range features traditional tea, coffee, iced tea, milkshakes, mojitos, coolers and specially curated brand-exclusive beverages, catering to all tastes and cultures across generations
- Snacking options include variety of sandwiches, toasts, momos, unique Maggi variants, flavoured fries, khakhras, rolls, pastries, packed savouries, samosas, kachoris, popcorns and selective chat items many more to cater to all segments and generations (https://chaiwaale.com/menu/)
- Regular menu updates based on customer preferences
- The menu is portioned at standard global size. Our products are rightly priced beginning at INR 25 for the Indian market, while prices in other countries depend on local market conditions.
- A centralised supply chain guarantees consistent and exceptional quality across all outlets by sourcing finest quality of raw materials and packaging - from their place of origin to achieve the best pricing and secure the freshest batch of all products for an authentic taste and quality.
Vendor satisfaction plays a pivotal role in the success of any business with a 95% retention rate since the brand's inception, contribute to Chai Waale's appeal as a reliable partner for new product introductions, technology, and machinery, ultimately enhancing the franchise's long-term ROI. Additional vendors have been brought on board solely in response to store expansions. These partnerships highlight ethical practices, prompt payments, and fair dealings, reinforcing business ethics while ensuring consistent product quality, competitive pricing. Content vendors play a crucial role in ensuring product quality, competitive pricing, and punctuality even in times of scarcity and limited availability.
As a result, they wield a direct impact on the business's success.
With immense respect for the environment and public health as one of the top priorities. Chai Waale leads the way in food safety and environmental responsibility, adhering fully to government norms and compliances.
We use 100% food-grade, chemical-free packaging materials, demonstrating our commitment to a cleaner planet and setting high standards in tea QSR segment. This makes our brand one of its kind in the organized and structured Chai QSR chain.
Reintroducing our loyalty program for all our customers very soon.
- Chai Waale is pioneering the industry with its unique 50-year (fifty year) franchise term, which offers transferability and tradability, marking a first in India. These features are first in India among any franchise industry
There’s only a single, one-time franchise fee, with no recurring renewal, tradable, or shifting charges, making it an ideal choice across multiple sectors/ franchise industry.
- A 24/7 365 revenue potential – Tea with a history spanning over a millennium (one thousand year) maintains a strong presence across diverse populations and regions, enjoying sustained demand while remaining affordable and beloved across generations
- Chai presents a secure and profitable opportunity with year-round, 24/7 365 days consumption, versatile formats, and appeal to a broad & deep customer base
- A 24/7 recession-proof business enjoys a stable and unwavering global demand, unaffected by any socio-economic conditions, pandemics, or any other adverse factors anywhere in the world
- Our business model has the potential to outperform index funds, mutual funds, bonds, and many other traditional investment options in terms of “expected” annualized returns
- Chai Waale offers a lucrative investment opportunity with the highest expected earnings-to-investment ratio
- The unique chef-less model maximizes and provides an opportunity for the highest return on investment
- Menu customization is a top priority, supported by extensive research and development efforts, a reliable and affordable supply of premium quality raw materials, and continuously evolving standard operating procedures. This approach has the potential to achieve an impressive 50-60% gross margin
Franchisees are given an option which is rare in franchise industry, to appoint their own construction team for the store, procuring furniture and machinery on their own (following brand guidelines- with reference to brand name, specifications colours and others). Undertaking your own project since inception enables you to evoke strong emotions and fosters a connection between you and your store.
- A promoter hailing from a business family, having 120-year of business legacy across various verticals reducing risks in decision-making
- Promoters invested significant capital, demonstrating long-term commitment in brand
- The promoter is an alumnus of Ivy League institutions and many members-only clubs and many leading social & business associations
- Management team with 20 years of F&B experience
- Each department is led by dedicated industry veterans
- A perfect mix of experienced professionals, enthusiastic young talents, seasoned mentors associated from various industries and advisors bringing a wealth of experience and fresh perspectives
- Warm and approachable management – which is an essential trait necessary to effectively address and resolve any challenges, ultimately leading to a successful business transformation.
- Chai Waale is fortunate to have seasoned equity investors and well-wishers who not only provide financial support but also serve as advisors, offering guidance and insights when necessary
- Successfully navigated the challenges of the (2) pandemic with frequent lockdowns
- Strong infrastructure in place, especially in terms of technology and delivery
- Strategic planning skills
- Comprehensive market research expertise
- Financial management skills (budgeting, accounting, forecasting)
- Effective HR management capabilities
- Ethical & well-established business practices
- Strong networking & connections
- Fast decision-making processes
- Deep understanding of industry trends and market dynamics
- Extensive network of contacts and industry connections
- Avoidance of delays and complexities
- Philanthropic mindset embedded in the top management paves the way for long-lasting success
- Alignment with the company’s vision
- Our founder and top management recognize AI’s vital role in the current and future business landscape, adapting to evolving technology to ensure success.
- Backed by 120 years of business legacy
- Well-structured and deep rooted in the Franchise business
- Conducting business deals and transactions with transparency
- A well-recognized brand with a larger market footprint, ensuring instant familiarity and a dedicated clientele
- Chai Waale is pioneering the industry with its unique 50-year (fifty year) franchise term, which offers transferability and tradability, marking a first in India in franchise industry. There’s only a single, one-time franchise fee, with no recurring renewal, tradable, or shifting charges, making it an ideal choice across multiple sectors in franchise business
- Centralized decision-making eliminates conflicts among partners or directors in business. In our case, single individual, supported by skilled professionals, consultants, mentors and advisors ensures swift, uncomplicated business operations, positively impacting franchisee success.
- The brand’s stringent procedural oversight guarantees unwavering quality and adherence to consistent customer delight parameters.
- Comprehensive marketing assistance to boost customer interaction and foot traffic
- Favorable centralized procurement arrangements provide continuous access to high-quality products at competitive rates, even during times of crisis.
This grants us a competitive edge in the global acquisition of raw materials, machinery, and technology when needed.
- Outstanding packaging that ensures food safety and is thoughtfully designed as part of our marketing strategy
- Chai Waale has invested significantly in white-labelling including snacks and other products, sold over the counter to enhance value of the brand. This move aims to advance self-dependency and boost business margins for franchisees
- We offer the first opportunity to acquire new-age machinery, technology, and raw materials for the development of new recipes. Ahead of the times in adopting advanced technologies and new-age machinery that increase efficiency and reduce costs, having a positive impact on the business
Thereby improving the ROI in the long term
- With consumers’ health in focus, we use natural ingredients, avoiding synthetic syrups for flavors
- Continuously curating recipes to ensure the brand’s relevance with an ever-evolving menu that adapts to market trends and cultural shifts
- Daily food wastage that is almost negligible when compared to other food segments because of excellent menu curation and continuous development & improving SOP
This commitment to serving fresh food distinguishes us from establishments that prepare meals days in advance, storing them for an extended period before serving, ultimately contributing to a delightful customer experience.
With 37 company-owned and company-operated (COCO) stores, we meticulously formulated SOPs, crafted through investments of time, finances, and expertise
Risk Mitigation: Well curated SOPs can minimize risks, helping the business effectively for any unforeseen challenges or emergencies. This contributes to the overall resilience of the business.
Consistency: Carefully tailored SOPs ensure consistency in food preparation, service, store maintenance, preventive equipment maintenance and overall operations. This consistency contributes to a uniform customer experience across different locations and visits.
Cost Control: Systemized SOPs can include guidelines for cost-effective practices in food preparation and inventory management. This helps in controlling costs and maximizing profitability.
Brand Image: Adherence to SOPs contributes to a positive brand image. Customers are more likely to trust a QSR that demonstrates consistency, quality, and operational efficiency.
Well curated SOPs drive customer delight!!
In sum, Chai Waale franchisees attain a robust competitive advantage.
Chai Waale is proud to have been recognised as one of the top 9 chai startups and one of the top 60 start-ups disrupting the F&B Industry market in India as published by Inc42, which is one of the most reputed platforms covering the start-up area.
In addition to the above, we excel due to a unique blend of factors that elevate our franchise to a prime choice. Our strategically positioned outlets in locations such as Chennai airport (4 outlets), world-class malls, government-owned properties, leading educational institutions, railway stations, bustling high streets, and nationally recognized clubs underscore our brand’s prominence. With the support of esteemed Chai Waale equity investors and property owners, including government entities, who have entrusted us with their prized properties, which greatly enhance our business’s value proposition. Additionally, our diverse equity investors, hailing from various industries including top businessmen, Super star from film industry, chartered accountants, legal experts, company secretaries, digital marketers, and more, enable us to access their invaluable advice whenever necessary. Such an accomplishment is rare in the organized and structured Chai QSR chain.
Operating in highly secure environments such as airports necessitates undergoing thorough security, credibility and background checks. It’s worth noting that the brand, its promoters, and the team’s backgrounds are meticulously scrutinized to uphold the highest levels of integrity and trustworthiness. Chai Waale’s presence in these venues serves as a testament to our credibility, trust, and unwavering commitment.
A notable achievement in the Tea Quick Service Restaurant Chain Sector, boasting 55 outlets within a single city, is a testament to our strong customer loyalty and love for the brand.
The existence of 37 company-owned and company-operated (COCO) stores has strengthened our brand, reduced trial and error risks, and reinforced our well-established Standard Operating Procedures (SOPs). This journey has deepened our understanding of customer satisfaction, human resources, vendor management, and fundamental business principles, allowing us to refine and improve our model. Chai Waale’s continuous presence with 37 COCO stores in its home city is a rare accomplishment in the organized Chai QSR chain in India, propelling us toward deliberate yet exponential expansion.
Chai Waale’s exceptional 50yr-(fifty-year) franchise model signifies our strong belief in brand’s growth. This pioneering concept in the Indian market ensures franchisees’ long-term involvement and a stake in our brand’s success. With the potential for exponential growth, it offers continuity across generations and significant experience leverage for expanding multiple franchise units. Hassle-free relocation and tradable options within the country, without additional fees, make it an attractive investment opportunity.
In summary, it’s a hassle-free business designed to last for generations.
- Centralized contact information, including a phone number and email address, ensures excellent franchise support and satisfaction
- Centralized supply chain support to facilitate the seamless procurement of all products including packing materials at the most competitive prices, both globally and domestically.
- Complete store setup and pre-opening assistance
- Business planning and operational support for effective strategies
- Legal, banking and other compliance guidance, including assistance with obtaining necessary licenses.
- Support to tie-up with local vendors for perishable goods
- Continuous guidance to franchisees, in procuring all equipment, furniture, and other capital goods at competitive prices to ensure a smooth start to their operations
- Guidance and training support for hiring the right staff
- Provision of billing software, sales analysis, and reporting tools, granting access to sales data, KPIs, and benchmarks for performance tracking and making informed business decisions
- Help in tying up with popular delivery service tie-ups such as Swiggy and Zomato, as well as other local food delivery apps, to broaden your reach
- A complete and evolving standard operating procedure (SOP) for all aspects of the store operations- enabling franchisees to efficiently run their businesses
- Regular comprehensive audits and trainings conducted to ensure great and consistent quality across all area of operations
- Frequent discussions and reviews aimed at pinpointing improvement areas and boosting business profitability
- An exclusive centralized point of contact for customer delight, contributing to an enhanced brand image that directly influences the business of all our franchise outlets
- Guidance on achieving customer delight and maintaining high product quality and operational standards
- Technology support for streamlined processes and enhance efficiency
- Assistance in acquiring new age machinery, technology, and raw materials is offered to enhance the development of new recipes and other operational aspects, ultimately leading to long-term improvements in ROI
- Documented recipes for our ever-evolving menu
- Branding and marketing on Google, online platforms, social media, and with influencers, among other strategies. This approach creates a recognizable and unified brand image for our customer
In a nutshell, we offer 360-degree support
Chai Waale currently operates a network of 55+ outlets, with more locations in the pipeline to cater to our expanding customer base. Our existing outlets are situated in prominent locations, including the Chennai Airport (4 outlets), Chennai Railway Station, Metro Stations, World class Malls, Colleges, Tech Parks, High Street Areas and more.
We’re also embarking on an ambitious global expansion with new stores and invites to debut at prestigious venues.
Soon to open in Deira, Dubai.
A rare feat in Tea QSR chain industry.
- Over our enduring 120 years history, we have demonstrated resilience by navigating through different business cycles, including the challenges posed by two pandemics (in 1920 and 2019), demonetization, multiple recessions, natural disasters, and force majeure events, all with successful outcomes
- With 120 years of diverse business experience, we provide profound expertise, a vast network, and a strong focus on customer satisfaction. Our management team, primarily from the QSR industry, brings substantial experience and maintains ethical standards.
- A strong foundation and support system has the potential to provide success in the dream chai business
- The franchisor operates with unwavering dedication and commitment, fuelled by substantial investments from the brand promoters
- With 55 stores, including 37 company-owned outlets in the base city, the brand has gained extensive operational expertise including customer delight. This knowledge now enables the brand to expand through franchising, providing strong support built on its operational prowess
- A robust back-end team with experts in supply chain management, quality audit, customer delight, and general operations
Franchisees receive comprehensive support and guidance for business success
- Site validation for the franchisee’s shortlisted locations to ensure they meet the necessary operating requisites.
- Flexibility to choose your own qualified interior designers and contractors while adhering to the brand guidelines.
- Support and guidance for all architectural, design, and layout needs
- Guidance and assistance in acquiring machinery, technology, and furniture and fixtures
Red Hot Premium deals with the option to purchase existing profitable outlets (subject to availability) for prospective franchisees to establish immediate business.
Complete store setup and pre-opening assistance.
Our meticulous approach guarantees a strong foundation for franchisees and the best chances for success in the organized and structured tea QSR market.
“One of the very few vegetarian QSR chains worldwide”
- The finest quality products at affordable prices
- An extensive product range features traditional tea, coffee, iced tea, milkshakes, mojitos, coolers and specially curated brand-exclusive beverages, catering to all tastes and cultures across generations
- Snacking options include variety of sandwiches, toasts, momos, unique Maggi variants, flavoured fries, khakhras, rolls, pastries, packed savouries, samosas, kachoris, popcorns and selective chat items many more to cater to all segments and generations (https://chaiwaale.com/menu/)
- Regular menu updates based on customer preferences
- The menu is portioned at standard global size. Our products are rightly priced beginning at INR 25 for the Indian market, while prices in other countries depend on local market conditions.
- A centralised supply chain guarantees consistent and exceptional quality across all outlets by sourcing finest quality of raw materials and packaging – from their place of origin to achieve the best pricing and secure the freshest batch of all products for an authentic taste and quality.
Vendor satisfaction plays a pivotal role in the success of any business with a 95% retention rate since the brand’s inception, contribute to Chai Waale’s appeal as a reliable partner for new product introductions, technology, and machinery, ultimately enhancing the franchise’s long-term ROI. Additional vendors have been brought on board solely in response to store expansions. These partnerships highlight ethical practices, prompt payments, and fair dealings, reinforcing business ethics while ensuring consistent product quality, competitive pricing. Content vendors play a crucial role in ensuring product quality, competitive pricing, and punctuality even in times of scarcity and limited availability.
As a result, they wield a direct impact on the business’s success.
With immense respect for the environment and public health as one of the top priorities. Chai Waale leads the way in food safety and environmental responsibility, adhering fully to government norms and compliances.
We use 100% food-grade, chemical-free packaging materials, demonstrating our commitment to a cleaner planet and setting high standards in tea QSR segment. This makes our brand one of its kind in the organized and structured Chai QSR chain.
Chai Waale is committed to contributing to society and actively engages in various social causes, leading the way in prioritizing values over mere financial gains. For them, business transcends mere profitability; it is a means of giving back and making a positive impact on the world.
Chai Waale has not only crafted a successful brand but also propelled social impact. Their philosophy reverberates with the essence of giving, fostering a culture of compassion and generosity that elevates both business and communities.
Chai Waale resonates as a saga of empowerment, where tea isn’t merely a beverage, but a conduit for positive change and upliftment.
Reintroducing our loyalty program for all our customers very soon.
Let’s get to know you a little bit more
STORE FORMATS
Chai Waale Run
Potential to earn upto INR 1.4 lakhs per month
Estimated Investment is INR 10 Lakhs Onwards
Chai Waale Play
Potential to earn upto INR
2 lakhs per month
Estimated Investment is INR 15 Lakhs Onwards
Highways, food trucks, and a range of upcoming formats are a part of the first phase expansion
FREQUENTLY ASKED QUESTIONS FOR Franchises
Brief Industry Overview:
Tea is the staple drink and business that has been in existence for more than a millennium (one thousand years) and ranks as the second most consumed beverage after water and retains a well-established concept and a significant presence among diverse populations and geographical regions and its demands continue to grow and also at the same time it remains affordable, and beloved across generations. Now, it is poised for exponential growth through the emergence of well-structured and organized tea Quick Service Restaurants (QSRs).
Brief Description of The Company:
Chai Waale belongs to a fast-growing, well-structured, and organized chai QSR chain segment, serving great Chai and lip-smacking finger food. Headquartered in Chennai since 2018, with 55 live and operational stores all across Chennai (with 37 COCO stores) and multiple stores under the pipeline, we are poised for massive growth both in store count and menu size.
- Chai Waale holds a 50% share in the organized and structured tea Quick Service Restaurant (QSR) market in Chennai.
- Chai Waale has most of Chennai’s market share at marquee locations such as Chennai Domestic and International Airport terminals (total 4 outlets), Chennai Central and Tambaram Railway Stations.
- Operating in highly secure environments such as airports necessitates undergoing thorough security, credibility and background checks. It’s worth noting that the brand, its promoters, and the team’s backgrounds are meticulously scrutinized to uphold the highest levels of integrity and trustworthiness. Chai Waale’s presence in these venues serves as a testament to our credibility, trust, and unwavering commitment.
The management team consists of various members, starting from promoter hailing from a family with a business legacy of 120 years to individuals with 20+ years of experience in the F&B QSR Industry.
We are on a journey to become a one-stop destination with relevant offerings across all parts of the day, all seasons, all formats, and all customer segments. We would like to have Chai Waale to be the destination of choice for people who want great-tasting, wholesome food, great chai and beverages, great value, accessibility, and an unparalleled customer experience.
Over the last 5 years Chai Waale (Est in 2018), we have grown from a single outlet to a total of 55 outlets, out of which 37 are company-owned and company-operated (COCO) outlets. This period of 5 years has enabled us to learn the business practices better and document the SOPs in the most efficient manner. We have weathered at our nascent stage the uncertainties and turbulence brought about by the pandemic in 2020, along with its lingering effects on the global economy which lasted until 2022. Having successfully navigated through it, we have gone from strength to strength since then. Our outlet portfolio today consists of various marquee locations such as the Chennai Domestic and International Airport terminals (total 4 outlets), Chennai Central and Tambaram Railway Stations, Chennai
Metro Stations, educational institutes in SRM College and IIT Chennai, Malls and Tech Parks, Presidency Club, among various other marquee retail locations.
Armed with the practical experiences gained and the opportunity to perfect our business model better over the last 5 years, we are now initiating our journey towards our primary goal of evolving into a globally recognized brand with a first target of 1500 outlets within a feasible timeline.
At Chai Waale (DPIIT – (Govt of India) RECOGNISED START UP) we stand out with a winning combination of factors that make our franchise a top choice.
We are (MSME) – Ministry of Micro, Small & Medium Enterprises registered, recognized by Govt of India
Also certified by (ISO) International Organization for Standardization.
Many of our prime locations, such as airports, many other government-owned properties, and tech parks, necessitate approvals based on the credibility of both the brand and the promoters’ team to gain the trust of these business establishments.
Gaining support from both marquee equity investors of Chai Waale and prominent property owners including government entities who have leased their priced properties to us, significantly enhances the value proposition of our business.
We are one step ahead in the networking game, offering you a strong and well-connected franchise opportunity. With deep roots in business and over 120 years of experience, we believe in steady and sustainable growth, making us a trusted choice in the industry.
The expansion of additional stores will create significant employment opportunities.
Furthermore, we aim to foster mass entrepreneurship as the occupation of choice and spread health and happiness through Chai Waale’s franchise opportunity and make a meaningful impact.
The Chai Waale business family has achieved success for an impressive 120 years, enduring challenges even during the pre-independence and license raj era.
in the world of multiple businesses, showcasing extraordinary resilience and adaptability. Our enduring history has seen us navigate a plethora of business cycles, including two pandemics in 1920 and 2019, multiple recessions, natural disasters, demonetization, force majeure events, the survival and success are solely attributed to our core values of honesty, empathy, and reliability.
To be a Global leader in its segment, Chai Waale plans to expand 1500 store globally in the first phase within the realistic time frame.
Opening a Chai Waale Franchise is just a click away. All you need to do is fill out our Franchise Enquiry Form and we’ll contact you.
Ready to start? [Fill the Form]
Alternatively, you can get in touch with us at +918903456789
Chai Waale offers the longest term in the F&B industry in India. It spans an impressive 50-year (fifty-year) term with no renewal fees.
Chai Waale is pioneering in introducing the concept of a tradable option without any fees to the brand which enables franchises to trade anywhere in the country.
We offer an extensive vegetarian Menu, where a few items are specially curated for Chai Waale.
We constantly curate recipes to ensure the brand’s relevance with an ever-evolving menu that adapts to market trends and cultural shifts.
With consumers’ health in mind, we focus on natural ingredients, avoiding synthetic syrups for flavours.
Our expansion plans encompass a Global reach.
Chai Waale stores can be set up in various locations with high traffic, such as residential neighbourhoods, office complexes, pantries, tech parks, malls, cinema theatres, educational institutions, healthcare institutions, transportation hubs (airports, railway, bus, and metro stations), highways, clubs, parks, recreational and tourist spots. Opportunities also exist near or inside government offices/complexes, courts, places of worship, large industries and many more. Business can also be enhanced through online delivery services, giving a modern twist to traditional operations. Moreover, a huge market can be explored by providing chai and snacks at events like weddings, private functions, ceremonies, corporate offices, and many more, potentially offering subscription models for corporate chai and snacks.
The franchisee holds the responsibility of choosing a suitable location for the Chai Waale franchise outlet. Once the franchisee identifies potential locations, the Chai Waale team will assess these sites fairly, using information, images, videos, and other materials provided by the franchisee to ensure they align with the brand’s standards and criteria
Certainly, we can consider the possibilities if,
- Your property or store is situated both within the city and along highways
- Shop in Shops
- An available space outside your business premises or residentials
If there is an alternative choice available, let’s explore it
Chai Waale is pioneering in introducing the concept of relocating within the country without any fees. This feature again stands out as one of the premier advantages within the Indian F&B industry.
Please note: The franchisee is responsible for covering any costs related to transportation or relocation.
We welcome anyone with a desire to open a franchise with us. There is no relevant background required in terms of age, education, and business/ non-business to join the Chai Waale franchise, as far as there is mutual consent to sign up for the same with the required financials.
AI (Artificial intelligence) and continuous innovations in technology will either replace or significantly transform the landscape of numerous businesses impacting both business & employability in the near to long term. However, the tea café business is anticipated to remain perpetual and gain.
A handful of examples are provided below, though they apply to several other options as well.
- Aspiring entrepreneurs
- Property owners (individual or corporate) within the city or on highways, seeking to maximize their returns
- Corporates and Individuals with surplus investible funds seeking business or investment opportunities can consider investing in either single or multiple clusters of units/ Master Franchise
- Individuals pursuing financial independence and a desire to be their boss
- Family/Wealth Management Office can opt for single or multiple units of franchise, master franchise for a region/ city/ state/ country
- Members of large family with surplus working members looking for additional business opportunity
- Businessmen who want to migrate from their existing businesses for various reasons to more stable and promising business
- Mall owners/ Theatre owners/ Food court owners/ Universities/ Colleges/ Hospitals to set up stores at their campus
- Large Scale Builders/ Promoters for their complexes/ office/ housing
- Large Corporate Buildings/ Industries for their captive in-house consumption
- NRI’s contemplating a brief stay abroad while simultaneously strategizing to establish a business for their family, with/ without the intention of returning to join the venture along with the family
- NRIs (Non-Resident Indians) relocating to India, or equivalent situations applicable to their respective home countries
- Non-Resident Indians (NRIs) worldwide
- Overseas Citizen of India (OCI)
- Person of Indian Origin (PIO)
- Film Stars/ Stars from various entertainment industries
- Airline crew members post-retirement or while in service as a side hustle
- VRS/ Retired individuals from various backgrounds, including those from the defence, Government, and private sectors
- Individuals looking for a side hustle or extra income
- Government and private sector employees exploring side hustles through their representatives
- People seeking to keep themselves engaged or occupied
- Those interested in gifting their children or relatives in India or overseas for any special occasions like birthdays, weddings, and other milestone occasions
- Working professionals such as CAs, CSs’, Doctors, Engineers, Lawyers, IT sector employees, Designers, Architects, etc as a side hustle
- Women of all ages including single mothers to develop womenpreneur
- Individuals who do not have job stability seeking entrepreneurial opportunities
Due to technological advancements, the future may bring changes that directly affect manpower/ employment. Hence, it’s advisable to involve oneself in stable work - Differently abled individuals
- Individuals whose occupation requires frequent travel and aspire to establish a business in their hometown or base city
- A weary working professional eager to escape a demanding work routine and embark on a more tranquil life.
- Freshers who have just finished their education or individuals just entering the workforce
- Local tea or coffee, juice bars, snacks, sandwich brands aspiring to elevate their brand status
AND MANY MORE……
Tea is a universal and staple drink consumed by statuses of all categories irrespective of age. This business has been in existence for more than a millennium (one thousand year) and ranks as the second most consumed beverage after water and retains a well-established concept and a significant presence among diverse populations and geographical regions and its demands continue to grow and at the same time it remains affordable, and beloved across generations. Chai offers a secure and lucrative opportunity with 24/7 365 days consumption, diverse formats, and catering to all customer segments.
Chai Waale has an establishment as an excellent choice for a diverse clientele across generations, including students seeking a post-college/ school gathering place, families and friends looking for an enjoyable rendezvous and working professionals and many other desires a convenient option for revitalizing with a cup of chai and delicious snacks.
We also offer comprehensive catering solutions for a variety of events like weddings, ceremonies and functions, including corporate orders available on a subscription or event basis, as well as office, house & kitty parties among other service options. Furthermore, to tap the larger market, Chai Waale extends its services to encompass door delivery through third-party platforms like Swiggy and Zomato, and others.
Conclusion: Chai Waale has a vast and ever-growing customer base and a huge opportunity in the market.
Currently, we offer Franchise Owned, Franchise Operated (FOFO) model.
We currently have two store formats in our offering –
- Dine-In
- Kiosk models
More in our offerings –
Highways, Food vans/trucks (small/medium/large format), and a range of upcoming formats are a part of the first phase of expansion.
Licenses and approvals are based on provincial bodies per city/state/country. It is essential to obtain licenses for a business to function smoothly anywhere in the world.
In India, businesses are required to comply with local regulations, which encompass GST registration, FSSAI registration, Shop and Establishment license,
Corporation Trade License, etc. On most occasions, our business model doesn’t require a fire license.
Franchisees are responsible for obtaining all required licenses at their own expense. However, in India, the brand will offer guidance on acquiring essential licenses.
While the brand takes care of centralized social media marketing, franchisees are responsible for handling location-specific marketing, which includes food apps, local advertising, events, and more, at their own cost. All materials/ content needs to be pre-approved by the brand.
The brand provides staff training support, and if necessary, can assist in connecting franchisees with a suitable hiring agency to fulfill their staffing requirements. However, the franchisee is responsible for overseeing the hiring process.
The training of staff takes about 7-14 days on average. This training will take place at a designated Chai Waale outlet or online. The same will be communicated by the company.
On average, the staff training duration spans between 7 to 14 days. This training session will occur at a specified Chai Waale outlet or online, as communicated by the company.
The brand is entitled to supply all raw materials and packaging products to maintain consistent quality and uniformity across its global outlets. Independent sourcing is not allowed unless expressly permitted by the brand for exceptional and infrequent cases.
The franchisee will locally source perishable raw materials like milk, vegetables, and confectionery that has a limited shelf life. However, the franchisor will update the items and determine item specifications, and vendor approvals based on the franchisee’s recommendations.
Franchisees are responsible for procuring all machinery and furniture based on the company’s provided guidelines and specifications, which include brand, model number, color, size, capacity, and more. They can choose to buy from a manufacturer-authorized dealer or seek guidance from the brand. This is to maintain uniformity across stores and their performance. This will give an instant benefit in saving costs and an added advantage that will directly enhance the return on investment (ROI) in the long term.
Certainly! Franchisees can achieve significant and instant cost savings by executing the project themselves. We will provide detailed information, encompassing layout, specifications, brand names, model numbers, and colour schemes for all the materials required for construction. The project can be executed by your selected vendor duly approved by us, provided they adhere to our outlined criteria.
Your chosen vendor must have significant experience in constructing internationally recognized cafes.
Undertaking your own project since inception enables you to evoke strong emotions and fosters a connection between you and your store. It also gives you substantial savings.
Very few brands offer this choice.
The brand suggests an initial operational capital ranging from INR 1 to Rs. 1.75 Lakhs for the initial few months of business activity in
India. However, for other parts of the world, this amount ranges from USD 3000 – USD 4000 approx.
Ideally, the entire process of setting up a Chai Waale outlet typically spans 20-25 working days, commencing from the finalization of layouts and specifications.
The initial raw material cost typically falls in the range of approximately INR 55,000 to INR 75,000 for the Indian market and USD 1,100 to USD 2,250 for international markets.
Yes, there is a one-time franchise fee.
Both unskilled as well as semi-skilled labor is a viable option.
Kiosk Model – A minimum of 2 employees is required
Café Model – A minimum of 3 employees is essential
These staffing prerequisites are based on a 12-hour shift, and longer operating hours may necessitate the addition of more personnel. It’s worth mentioning that the franchisee can also oversee the role of the store in charge. Furthermore, the working hours for these shifts may differ from one country to another.
Projected rental rates can be as follows:
- For the Kiosk Model, the starting rates are INR 25,000 or higher (For the Indian market).
- For the Café Model, they commence at INR 35,000 or more (For the Indian market)
Please Note: These figures are approximate estimates, and the actual rental rates may vary depending on various factors such as the property, location, city, and country.
While suggestions are encouraged, it’s important to note that any changes to the menu at the outlet are ultimately subject to the franchisor’s written approval and discretion.
